Guest Insights, de Expedia Group permite a los hoteleros atraer a los viajeros

EXPRESO - 31.10.2018

Expedia Group, la principal plataforma de viajes del mundo, anuncia que Guest Insights está disponible a nivel global

Expedia_Guest_InsightsExpedia Group, la principal plataforma de viajes del mundo, anuncia que Guest Insights está disponible a nivel global. Esta nueva herramienta, que se suma a las ya disponibles en Expedia Group Partners Central, usa los datos más recientes de los hoteles, sus competidores y la inteligencia de mercado para mostrar a los hoteleros cuáles son las motivaciones y el comportamiento de reserva de los huéspedes.

Esta información permite identificar oportunidades para atraer y aumentar la conversión de los viajeros de una forma mucho más estratégica.   
Benoit Jolin, vicepresidente senior de Producto y Diseño Global de Expedia Group, apunta que 'nuestros socios hoteleros saben que es muy importante entender las necesidades de los huéspedes pero, hasta el momento, no disponían de las herramientas necesarias para analizarlas y conocerlas en el contexto de su mercado y su establecimiento. Ahora, gracias a la función Guest Insights, los hoteleros pueden conocer sus patrones de demanda de forma mucho más detallada'.
Guest Insights ofrece datos como la procedencia de los huéspedes, la tarifa media por noche y la antelación media de las reservas, lo que significa que los hoteleros podrán disponer de datos muy relevantes que analizan varios mercados y períodos.
La herramienta también visibiliza información como los mercados de origen de los huéspedes, la estancia media, la tasa media de cancelaciones y otros datos históricos, que son fundamentales para que los hoteleros maximicen sus estrategias de distribución en la plataforma de alojamientos de Expedia Group.   
Esta herramienta de business intelligence también permite a los socios hoteleros filtrar los datos por país y región. Además, y gracias a un motor de recomendación integrado, los hoteleros pueden obtener sugerencias personalizadas y específicas para poner en marcha estrategias de marketing basadas en datos incluidos sus analíticas llevando de esta forma, a la práctica, la información estratégica que proporciona esta herramienta en diversos mercados.
Los datos de Guest Insights se actualizan prácticamente en tiempo real para que sean lo más precisos posible, facilitando a los usuarios la gestión estratégica de cualquier incidencia y la adopción ágil de las soluciones más adecuadas.   
‘Innovamos con el impulso de nuestros socios y colaboradores’, explica Jolin. ‘Escuchamos a nuestros socios todos los días, y de esta forma podemos poner en valor nuestra tecnología y know-how para construir soluciones que ofrezcan a los hoteleros una visión integral de los factores demográficos y los patrones de demanda que influyen en la industria turística, ayudándoles a resolver uno de sus desafíos cotidianos más importantes’.
Tras un programa piloto que se llevó a cabo con colaboradores de varios mercados, la función Guest Insights de Partner Central está ahora disponible en 27 idiomas para los socios hoteleros de casi 200 países y territorios en todo el mundo.   
Expreso. Redacción. J. R

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See the commercial here:

Kelly Kazek is following the trends and having a debate about Real Alabama. label her at 256 701 0576, Find her on the facebook, Or use contacts over the rest this story.